Reaching Digital Natives

In many ways, childhood has changed beyond recognition. Once there was a time when kids could spend all day playing in parks and fields, or cycle for miles with their friends. At school, a language lesson on tape was cutting-edge IT.

Not any more. Increasingly, today's playgrounds are pixel-based, and children seem more familiar with exploring banner headings than hedgerows. Even the way that they relate to one another is subtly influenced by the technology they use. New Media is no longer new - it is ubiquitous both in the home and in the classroom.

It could be said that the developed world is divided into two groups - 'Digital Immigrants', those who have had to learn to accept this technology, and 'Digital Natives' - those born post-1985, who have never known anything else. Your organisation needs to understand how Digital Natives think and behave as they become your customers, visitors, employees advocates and competitors. And that's why you need Paperhorse. We know what makes children tick - both the technology they take for granted, and the human aspects that they'll always need.