Effective School Branding

Many designers sell themselves as being able to brand schools - although when you look more closely what's on offer it's little more than a look and a logo. But schools buy this because they don't realise that the process can, and should, go far deeper.

Actually, for any organisation dealing with children, having a coherent identity is critical. Why? Because children have become accustomed to absorbing brand language from the cradle. Think about it - their world is awash with marques, emoticons, pictograms, icons, colour palettes, stings and soundbites, which together form a subtle sensory 'code' that they're attuned to.

Marketeers know this, and develop identities that create allegiance to a product, an organisation, a belief system or a cause. But when your school works with Paperhorse, you can use these techniques to produce a positive outcome - like creating cohesion across the wider school family, helping pupils take pride in their learning, accommodating different learning styles and reaching different agegroups.

Our experience with identity and branding in the corporate sector means we can help you develop your messages, vision, school environment, publicity material and website, and harmonise all those elements. What's more, by using our Small Picture consulting techniques, we can put your pupils into the client seat and help them make a real difference to their school!

So before you ring a design agency for a new logo, ring Paperhorse for an identity that children understand.

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