School Branding? Who needs it?
Any organisation that wants to succeed will create an identity that people will recognise and buy into. But when you are serious about making children a part of what you do, the need for a clear and coherent brand is all the more critical.
Why? Because like it or not, today's children absorb brand language from the cradle. Think about it - their world is awash with marques, emoticons, pictograms, icons, colour palettes, stings and soundbites, developed by marketeers in order to build a buzz around their clients' products, or create allegiance to an organisation, a belief system or a cause. What's more, kids are increasingly attuned to it.
But when your school works with Paperhorse, you'll find that we can use these techniques in a positive way, to produce a positive outcome. Like helping creating cohesion across the wider school family. Helping pupils and staff take pride in their school.
Ground-up change which helps you step-up
We're not just talking about a new logo here, or a lick of paint for the foyer. It's about the way you present your school and define and share the messages that explain what you consider important. You want your school to be a place which children understand, engage with and identify with, not just visit on a daily basis because they have to. And you want prospective parents to see you in a positive light. That's what our branding does.
In short, our expertise helps pupils, staff and parents to understand what your school is about - and helps you become more relevant.
Our experience with identity and branding in the corporate sector means we can help you develop and harmonise your messages, vision, school environment, publicity material, uniform and website, making your school both professional and memorable.
