Child-inspired Creativity
Children are some of the most imaginative thinkers on the planet who frequently look at life from a sideways perspective. However, the irony is they don't know or notice themselves doing it - lateral thinking is usually a completely natural process to them.
For instance, a story is told of a father who took his young daughter to a football match, where a team in a red strip and a team in a blue strip were playing one another. At the half-time whistle he asked her which one she was supporting. 'The black team,' she replied, 'because there are only three of them!' Out of the thousands of spectators there that day she was watching a completely different game.
We like that kind of thinking. So at Paperhorse we aim to see your world as your child audience sees it, and apply those impressions to your projects - bringing to your organisation a different and a childlike take on life.