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The Small Picture Audit

Small Picture looks at your organisation and its various communication channels from a child's perspective. It is designed to help you identify areas of your business activity that are likely to resonate with children and those who work with them, and gets you to the starting grid in the process of developing a strategy for them.

By looking at your existing messages, core values, online and offline activity, promotional material, production processes and environments, Paperhorse can propose fresh ways to 'child-size' your brand and help it gain recognition and credibility with a young audience.

Small Picture is an invaluable tool for any organisation looking to initiate or deepen their brand's relationship with children and youth.

A few areas that a Small Picture Audit could cover:

How children respond to your product or service

How your business responds to children

Your educational collateral

Web analysis

Children's club and membership

Environment, staff and systems, child protection, disabled provision